11:11. The moment you look at the clock and feel something — a quiet alignment, a wish, a sense of being exactly where you are meant to be.

The 1111 Project is our founding collection. Every piece is priced at HKD 1,111. Not as a gimmick — as an act of intention. We believe in meaningful numbers. We believe in the power of alignment.

The collection includes the Y-Hoop, the Y-Ring, the Tag Drop, and the 1111 Cuff. Each piece is made from 316L stainless steel with our AquaShield Pro coating. Each piece is made to last forever.

When you wear a 1111 piece, you carry that intention with you. Into the water. Into the world.